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Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Welcome to Here's What I Learned, the podcast for progressive entrepreneurs ready to grow their businesses without sacrificing their values, creativity, or sanity. Hosted by me, Jacki Hayes—a systems strategist, unapologetic smutty romantasy fan, and D&D geek—this show is your go-to space for honest conversations about what it really takes to create a business and life you love.
Each week, we dive into relatable stories and actionable lessons from values-driven leaders who’ve figured out how to scale sustainably while staying true to themselves. Whether you’re managing growth, navigating overwhelm, or rethinking hustle culture, this podcast is here to show you that success doesn’t have to mean burnout.
If you value integrity, autonomy, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.
Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Crafting a Brand That Feels Like You with Rachel Lee
In this episode, I chat with Rachel Lee, an artist and brand stylist, about her journey from following traditional branding playbooks to creating a business that’s truly her own. Rachel shares how she transitioned from long, exhausting branding projects to offering one-week, live co-creation sessions that bring efficiency and joy back into the process. This pivot has transformed not only her client relationships but also her work-life balance.
Rachel opens up about the power of aligning your business with your values and how simple shifts—like putting on a pair of cat-ear headphones to get in the creative zone—can make all the difference. She also shares thoughtful advice on filtering business advice to ensure it matches your goals and values. If you’re ready to ditch cookie-cutter methods and craft a brand that’s as authentic as you are, this episode is a must-listen!
Topics:
- The Importance of Authenticity in Business (0:16)
- The Role of Co-Creation in Branding (16:35)
- The Impact of Authenticity on Client Attraction (17:05)
- Advice for New Business Owners (25:21)
You can find Rachel at:
Website: racheltylee.com
Podcast: Off Brand
What next?
- Follow Here's What I Learned on your favorite podcast player
- Leave a review so the podcast is seen by more people like you
- Share this episode with a friend
- Find the complete show notes and transcripts at jackihayes.co
Say hi!
- Follow me on Instagram at @jackihayes_obm
Credits:
Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/
Music promoted byhttps://www.free-stock-music.com
Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)
https://creativecommons.org/licenses/by/3.0/deed.en_US
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