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Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Welcome to Here's What I Learned, the podcast for progressive entrepreneurs ready to grow their businesses without sacrificing their values, creativity, or sanity. Hosted by me, Jacki Hayes—a systems strategist, unapologetic smutty romantasy fan, and D&D geek—this show is your go-to space for honest conversations about what it really takes to create a business and life you love.
Each week, we dive into relatable stories and actionable lessons from values-driven leaders who’ve figured out how to scale sustainably while staying true to themselves. Whether you’re managing growth, navigating overwhelm, or rethinking hustle culture, this podcast is here to show you that success doesn’t have to mean burnout.
If you value integrity, autonomy, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.
Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Aligning Your Business with Your Strengths with Rosemarie Callender
In this episode, I chat with Rosemarie Callender, a podcast coach and launch strategist, about her journey from following cookie-cutter business advice to building a business that truly aligns with her strengths and preferences. Rosemarie shares how she transitioned from managing podcasts on a stressful monthly retainer model to offering VIP day launches, where she condenses a six-week process into a two-week intensive. This shift has been a game-changer for her, helping her run a successful business for over 18 months.
Rosemarie also dives into the importance of understanding your strengths and staying true to them, instead of chasing every trend. She offers candid advice on why relying solely on social media isn’t a sustainable strategy and emphasizes the power of mindset work, clear messaging, and leveraging podcasts to attract clients and boost visibility. If you’re looking to build a business that works for you, this episode is packed with insights!
Topics:
- Navigating Business Models (3:02)
- Balancing Retainer Clients and Project-Based Work (6:21)
- The Role of Social Media in Business Success (19:04)
- The Impact of Mindset and Messaging (31:41)
- The Role of Podcasting in Business Growth (34:28)
You can find Rosemarie at:
Podcast: https://the-podcast-to-amplify.captivate.fm/listen
Website: www.toobusytopodcast.co.uk
Instagram: @toobusytopodcast
What next?
- Follow Here's What I Learned on your favorite podcast player
- Leave a review so the podcast is seen by more people like you
- Share this episode with a friend
- Find the complete show notes and transcripts at jackihayes.co
Say hi!
- Follow me on Instagram at @jackihayes_obm
Credits:
Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/
Music promoted byhttps://www.free-stock-music.com
Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)
https://creativecommons.org/licenses/by/3.0/deed.en_US
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