Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Welcome to Here’s What I Learned — the podcast for progressive entrepreneurs who want to grow their businesses without sacrificing their values, creativity, or capacity. I’m Jacki Hayes: systems strategist, unapologetic smutty romantasy fan, and D&D geek. Around here, we get real about what it actually takes to build a business that fits your life.
Every episode offers something to take with you — sometimes through conversations with values-driven founders, sometimes through solo episodes where I dig into the lessons I’m learning inside my own business. We explore the choices we’re testing, the questions that create clarity, the experiments that move us forward, and the systems that stay simple on purpose.
If you value integrity, curiosity, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.
Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way
Paid Ads Are Not Magic Pills with Holly Morgan
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On today's episode, Holly Morgan (she/her) and I talk about when you should consider paid ads as part of your marketing strategy. Holly is a wife, girl mom, paid traffic strategist, and FB/IG ads expert who helps impact-driven coaches find and connect with their audience through the power of paid advertising. She’s on a mission to help business owners connect with their audience, increase revenue, have more impact, and more time freedom by having profitable launches.
Topics:
- How to know when you're ready for paid ads (03:16)
- What you need to know about your ideal client for successful ads (08:49)
- What ad platform should you use (11:18)
- What it's like to work with an ad strategist (15:14)
- Why it's important to know your numbers (19:14)
You can find Holly at
Instagram: mrshollymorgan1
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Follow me on Instagram at @jackihayes_obm
Music by Alex_MakeMusic from Pixabay
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